Thoughts on Automation

Posted on Posted in Music Business

In my efforts as a working musician, I value real relationships.

Does it come off as insincere and a disconnect when someone uses a program to automate responses?

What kind of message does an automated “Thank you!” via Twitter or email send, especially when the person on the other end figures out it’s only automated?

For busy people, is it more sincere to automate, “Thank you, I received your message!” or to finally reply back after a week? Is it more sincere to take time out of the day to actually write back in a short time frame? What about writing a disclaimer in your contact section that states the turnaround time to receive a response?

Do rapidly growing artists need to strike a balance between automating messages and actually communicating? Do they need to cut automating out all together? Would a personal assistant produce a greater return on investment?

Today, we have so much power to connect with our potential fan base and other artists. However, relationships are still relationships. As I’m growing in my professional and personal life, I realize there is not enough time in a day to give both the attention they need; though family will always come first. Fortunately, I’ve been blessed with keeping the same contacts and clients for as long as I’ve been working in New York. First, ten, I’ve been able to receive word of mouth referrals with people I enjoy working with by simply developing real relationships with a small number of people; hence I have not had to use any sort of automation. Even when I’m really busy, I challenge myself to take the time to respond and to craft my messages (no cheating by using copy and paste). If I begin to automate replies in the future, it would only be to leverage time. It would be carefully crafted. I wouldn’t solely rely on it to communicate for me.

I welcome your thoughts.

About Nick Grinlinton

Nick Grinlinton has written 107 entries on this blog.

Nick Grinlinton is a guitarist, composer and educator based in Brooklyn, NY. He is a two-time ASCAP Young Jazz Composer Award finalist and has composed and played music for Jerry Seinfeld's web series "Comedians in Cars Getting Coffee". A speedy runner, Nick currently focuses on racing distances from the mile all the way to the marathon. As he continues to train daily, he is currently examining what effect music has towards running. To learn more and to contact Nick, visit his website.

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